This is refreshing. A marketer who’s putting the common good ahead of making a buck. Seth Godin says in his blog, “Empty Your Library,” to give his books away if you can use them to spread good ideas.
This guy is NOT a nonprofit guy. He’s a marketer and a prolific author. A part of the “evil” forces of marketing – the guys who, along with Wall Street, helped us hone our greed.
Authors make money by selling books. Godin is encouraging us to give his away – and any others that can help spread good ideas.
Just wish more of the folks that send me tweets and emails everyday were like Godin. A little more interested in spreading good ideas than in spreading the word that they were available for a price to help the common good.
The Paceline 
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